Soft Furnishings Play An Important Role In Bedroom’s Decor

Here is a tete-a-tete with Aditya:
“I am a Computer Engineer with an MS and MBA from New York University. After working in Investment Banking industry for 10 years in New York. I decided to return home to pursue my passion. The Apluslinen idea was conceived by me when I went shopping for Egyptian cotton sheets in India last year. The branded Egyptian cotton sheets were selling in excess of 8,000 with some European brands being sold for 15,000. Even at these exorbitant prices, there was very little information about the type of cotton (Egyptian, Supima) or the weave. I knew I could do better so I contacted my co-founder Vinay who is a textile engineer. Together, we researched and then finalised the type of cotton, thread count, weave type and then we travelled around the world looking for a reliable manufacturer. We avoided China because of poor quality and the chemicals being used in the manufacturing process. We finally partnered with an Israeli manufacturer who supplies major US/European brands. We visited the factory to check on the machines and processes used for quality control. They use state of art German and Italian machines for manufacturing and their quality control was top notch. For example, our floral design had a small color spread because of a broken screen which was not immediately visible but our manufacturing partners rejected the entire batch. Although it delayed our launch by a couple of weeks, we were happy that we are offering our customers the best possible quality.

Here are some more facts that Aditya told me about APlus Linen:
“Bedsheets are made of 100% Long staple Egyptian cotton. This makes our sheets more resistant to fading and pilling. Egyptian cotton gets softer with every wash.
Percale weave (one yarn over and one yarn under) is a traditional weave which is stronger than other weaves such as sateen. Percale weave leads to a soft, crispy feel with matte finish
No harmful chemicals used: Oeko-Tex certified to be free from harmful chemicals. Oeko-Tex is a German organisation which is considered the worldwide standard for chemical free textiles
300 thread count: We have used 300 thread count.With long staple Egyptian cotton, the maximum thread count is between 300-400. The sheets marketed as 800-1200 thread counts actually use poor quality short staple cotton to inflate thread count. 
Made in Israel: Aplus sheets are made in Israel by a manufacturer that supplies international brands such as Pottery Barn, Dorma, Raymond Waids. These brands sell their sheets for 7000-15000 in India.”

Did I say now I feel as comfortable as I used to in my Nani’s bed and of course with no compromise on modern style and elegance. The simple geometric pattern on the bedsheet adds a contemporary twist to my rather classic bedroom. Whites and greys are ruling the color palette and making my sleep sanctuary a calming and soothing retreat. I am quite happy with the premium quality of Aplus Linen’s Egyptian cotton bedsheet. If you are also looking for comfort and elegance at an affordable price then check out Aplus Linen for more. Here are all the important links:
Aplus Linen Website
Aplus Linen Facebook
Aplus Linen Instagram
Aplus Linen Twitter

That’s all from me today. Decorating with copper is in my mind and you will get to know more about it in my next blog. Stick around and till then find me here: